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How I got here

Growing up, I always thought I’d be a Pediatrician. My father was so excited that one of his children would be a doctor. I would have been the first doctor in the whole family.

Once I entered college, I quickly learned that math and science were not my friends.

My professors saw a gift in me. It was a gift that my uncle Sherman noticed when I was in the third grade.

I knew that I enjoyed writing, but I didn’t take it seriously. I’d take writing classes as my electives. In 2003, Professor Frank Dexter Brown asked me to see him after class. He talked to me about my writing skills and storytelling abilities. That day, my life was forever changed. He convinced me that my short story/creative writing assignment was worthy enough to be a full book. I took his advice, he became my editor, and the rest was history.

Fast forward to 2020!

Someone recently asked me if it was ethical to be in the coaching business. 

The nerve.

Truth is...

I didn’t choose coaching. Coaching chose me! 

Here’s what happened...

I built multiple businesses after writing my first book. I turned that book (which is loosely based on my life), into multiple streams in income. 

One of my businesses allowed me to make $125,000 in one night. Imagine that—SIX FIGURES in one night and it all started with one book! It takes some people a year, even two or three years to make that.

And just like that...

The emails, DMs on Instagram and inbox messages on Facebook started pouring in. 

I met with a countless number of people to share exactly what I did and how I did it. 

I’d hear:  Crystal, can I treat you to a cup of coffee to pick your brain? 

First off, I don’t even drink coffee. But that didn’t stop me from showing up at Starbucks and spending hours of my time helping people brainstorm and come up with an action plan of how to tell their own unique story. 

After showing up to coffee dates, lunch dates, dinners and everything else under the sun, my mentor sat me down and had a good talk with me. She sat me down because I was burning the candle at both ends. Not only was I trying to grow my writing business, but I was trying to help others grow theirs! And not to mention, I was meeting people on all sides of town using gas and missing the TV shows that I enjoyed watching at night. LOL 

“Crystal, you can’t keep this up. You are leaving too much money on the table. You are giving great advice, following up, reading and critiquing stories...YOU ARE COACHING,” she said! 

So....I considered all that time that invested as practice. And we all know that practice makes perfect! 

See what some of my clients had to say below! 

“Crystal L. ​Bass is an amazing leader and mentor. She selflessly shared her knowledge, wisdom and experience with me while I was writing my book​, which helped to motivate and inspire me. Following her guidance, I was able to start my own company, L. Wayne Smalls & Associates, LLC., a leadership training and coaching company that also offers motivational and keynote speeches. Crystal instilled the confidence in me to pursue my passions during my transition and retirement from the United States Army. In watching Crystal's passionate and relentless pursuit of her dreams and goals, I have been able to follow her example to pursue my own. Thank you so much Crystal L. ​Bass - God bless!”

Wayne Smalls, Best Selling Author

“Creative Writer's University has helped me to become the writer that I never knew I could be. I was quite apprehensive and hesitant about taking on the huge goal of writing a novel, although I had considered it for years. With the modules offered by Creative Writers University, I was able to become an author, with a piece of work that I'm extremely proud of and can't wait to share with the world! When I signed up for the course, I was repeatedly told that it would take commitment on my part and that there was no quick fix, secret, or shortcut to completion of the course. However, if I followed the modules and gave 100% it could be done. Crystal Bass was always readily available when I felt like giving up or that this was an insurmountable task that I couldn't complete. While completing the modules I gradually gained a sense of empowerment, knowing that everything I needed to succeed was within me......Commitment, willingness, and consistency! Throughout the process, I found myself emulating Crystal's recipe: humility, inspiration, and empowerment! Crystal's flair for writing and teaching along with her professional and down to earth manner inspired and motivated me.  My novel is now with the editor, which I didn't even know I needed or where I would find one, before taking this course.  With this course, I have found the authentic author within me, who is confident and ready to present my work to the World!"

April Pettiford—Author

So, my question to you is this—Do you have a story? Fiction or nonfiction, good or bad—there’s a story in you! Are you leaving money on the table? 

Let’s talk about it.

If you need my help to reach your writing goals, email me at Or, you can text, I'M READY to (443) 826-9646. Also, check out the PREMIUM course at Creative Writer's University. I have a few modules available for you to preview! Click here: Cheering for your writing success always!

Much Love,


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